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Public Light Buses In July 2008, there were 71 GMB routes on Hong Kong Island, 82 in Kowloon and 201 in the New Territories, employing a total of 2,913 vehicles. The route cover most of Hong Kong Island, Kowloon and the New Territorie. The volume of the passengers of there grebe minibuses reached 42 million every month, which is just below that of the Kowloon Motor Bus and the Mass Transit Railway. Minibus advertisements do not only reach the passengers but also other drivers, travelers and the pedestrians. Minibuses operate as long as 10 hours a day and when the drivers are off-duty, the minibuses are still parked in the road so that the advertisements can reach consumers 24 hours so this media of advertising is ideal for regional advertising. By advertising on minibuses operating on the same route, the benefit of advertising would become very eye catching.
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Public Light Buses
